Hampden Forever, Scottish FA
Scottish Football Association
Marking 150 years of Scottish football at its national stadium.
To celebrate its 150th anniversary, the Scottish Football Association appointed Intaglio to deliver Hampden Forever, a permanent personalised brick wall at the main entrance to Hampden Park.
The scheme gives supporters the chance to secure a named brick at Scotland’s national stadium, creating a visible record of the fans who have backed the game across generations.
The Challenge
This marked 150 years of the Scottish FA. It needed to feel permanent.
The fan wall had to sit confidently at the entrance to Hampden Park and reflect the significance of the milestone. The scheme also needed smooth logistics to handle high demand, with a clear and reliable ordering process from purchase through to installation.
With further phases planned, the system had to build in space for the scheme to grow over time.
The SFA needed:
- A design suited to the entrance of the national stadium
- A supporter sales platform capable of handling volume
- Accurate engraving and coordinated installation
- A delivery partner experienced in delivering phased stadium schemes at scale
The Solution
To bring Hampden Forever to life, Intaglio worked closely with the Scottish Football Association to design and deliver a structured fan personalisation scheme that made supporter participation simple while ensuring a high-quality stadium installation.
Personalisation Made Simple
A bespoke e-commerce platform enabled supporters to personalise their brick online quickly and easily. Automated order confirmations and regular updates kept purchasers informed throughout the journey, creating a smooth and reassuring fan experience.
Precision Engraving & Installation
Each brick was individually engraved and installed as part of a carefully co-ordinated programme. Once completed, purchasers received a detailed location reference so they could identify exactly where their brick sits within the wall.
Memories Beyond the Stadium
Additional replica bricks were offered as branded keepsakes, giving supporters a personal memento of their contribution to keep at home while generating additional revenue linked to the scheme.
In 2023 Scottish Football Association partnered with Intaglio Creative Ltd. Working with Kevin O'Brien has been an absolute pleasure, the eye for detail and professionalism throughout has helped us launch the personalised bricks at the famous Hampden stadium.
The Results
Hampden Forever delivered:
- A permanent 150-year anniversary installation
- A multi-phase personalised brick programme, delivering a fresh non-matchday revenue stream
- A scalable supporter sales platform
- A visible fan landmark at Hampden Park, showcasing supporter pride and belonging.
The wall continues to expand, with supporter names now forming part of the entrance to Scotland’s national stadium.
See also the We’ll Be Coming’ wall at Hampden Park, which is currently on sale at https://hampdenforever.co.uk
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