London 2012 Olympics

London Legacy Development

Own the Track

The London 2012 Olympics, a landmark event celebrated for its athletic excellence, introduced a groundbreaking initiative called “Own the Track.” This program transcended the realm of sports, inviting fans to immerse themselves in the Olympic spirit and own a tangible piece of this historic sporting event.

In 2016, in partnership with the London Legacy Development, we were privileged to collaborate on the “Own the Track” project. This endeavour aimed to preserve the legacy of the London 2012 Games by offering enthusiasts and collectors a unique opportunity to own a segment of the athletics track used at the Queen Elizabeth Olympic Park during the Olympics.

“Own the Track” was an ambitious project that transformed the Olympic Stadium’s track into a cherished symbol of personal connection to the Games and the remarkable athletes who graced it.