Anfield Forever: Anfield Road, Liverpool Football Club
Liverpool Football Club
A permanent supporter walkway at Anfield.
In 2022, Liverpool Football Club appointed Intaglio to design and deliver Anfield Forever: Anfield Road, a large scale personalised fan stone installation positioned near the Shankly Gates.
More than 12,000 engraved stones now form part of this approach to the ground. Names, messages and milestones sit permanently within the stadium landscape, turning a matchday route into something more personal.
The Challenge
Liverpool Football Club required a supporter scheme that felt right for Anfield.
It needed to respect the club’s history, sit naturally within the stadium environment and operate at global scale. With demand expected to be high, the ordering, engraving and installation process had to be structured and reliable, while still delivering a personal experience for every supporter.
The club needed:
- A design aligned with Liverpool Football Club’s identity
- Multiple product options at different price points
- A scalable e-commerce platform
- Accurate engraving across thousands of personalised stones
- A trusted delivery partner with big club experience and capable of managing the full programme
The Solution
Working with Liverpool Football Club,. Intaglio planned and delivered Anfield Forever: Anfield Road end-to-end.
Designed around the club
The scheme incorporated central stones and benches featuring an LFC themed narrative, forming the focal point of the walkway. Supporters could choose from six stone products across five sizes at varying price points, allowing flexibility while maintaining a consistent overall design.
Structured for global demand
A bespoke e-commerce website enabled supporters worldwide to secure and personalise their stone. More than 10,000 orders were processed, with every inscription checked prior to engraving.
Once installed, supporters received confirmation and a detailed reference map identifying the location of their stone.
Extended supporter experience
Replica stones were also made available, presented in Liverpool branded boxes, alongside the option of a personalised certificate of authenticity. All production and fulfilment were managed by Intaglio.
The Results
Anfield Forever delivered:
- Over 12,000 personalised supporter stones
- Six product options across five sizes
- A scheme that sold out within six months
- A high volume supporter sales programme
- A permanent installation embedded within the Anfield landscape
Anfield Forever remains a lasting part of Anfield Road, providing supporters with a permanent presence at the home of Liverpool Football Club.
More projects
Bespoke Sandstone Entrance, Manchester Grammar School
Project type
Donor recognition
Bespoke sandstone entrance at Manchester Grammar School, delivered by the Intaglio team.
CompletedWellington College Library
Project type
Floor installation
As part of the college’s 150th anniversary Campaign for Wellington and Library Appeal, we were tasked with providing a striking personalisation scheme that would not only raise vital funds for the redesign and extension of the college’s library and renovation of the Prince’s Quad, but also leave a lasting legacy to those who had kindly donated and made it possible.
CompletedNorth Bank Terrace, Arsenal
Project type
Floor & wall installation
Project sector
Football
Our team delivered personalised granite steps at Arsenal FC.
Completed150 Memorial Wall, Wigan Warriors
Project type
Wall installation
Project sector
Rugby League
The Intaglio team joined forces with Wigan Warriors to inaugurate their Memory Wall, a heartfelt celebration of the club’s momentous 150th Anniversary.
