Surrey Legends Wall, Surrey County Cricket Club
Surrey County Cricket Club
Recognising the Greatest XI with a Fan Wall at the heart of The Oval.
The Surrey Legends’ Wall was launched in April 2022 within the new stand at The Kia Oval, celebrating the Club’s Greatest XI as voted for by Surrey Members.
Alongside the Greatest XI display, supporters were given the opportunity to secure a personalised zinc plaque, embedding their own message within the supporter wall installation one of cricket’s most iconic venues.
The Challenge
Surrey County Cricket Club wanted to create a feature that honoured its Greatest XI while giving supporters a structured way to be part of the installation.
The wall needed to:
- Sit comfortably within the modern stadium environment
- Recognise heritage without feeling nostalgic or dated
- Operate as a scalable personalised plaque programme
- Handle ongoing demand across phased releases
This was about celebrating elite cricketing history while strengthening supporter connection.
The Solution
Intaglio worked with Surrey CCC designed and delivered the Surrey Legends’ Wall as a phased personalised plaque scheme and continues to support the programme as it evolves.
Designed around the Greatest XI
The wall was structured to centre the Greatest XI display, creating a strong visual focal point within the stand. Surrounding this, personalised zinc plaques were integrated in a consistent and durable format aligned to club branding.
Built for phased growth
Phase One launched in April 2022, with over 1,000 plaques customised during the initial release. Due to demand, additional phases have followed, allowing the wall to expand while maintaining a controlled and high-quality installation process at The Kia Oval.
Smooth process for supporters
A bespoke e-commerce platform allows supporters to choose and personalise their plaque with a name, dedication or message. Messages commemorate births, weddings, anniversaries, family memories and lifelong support for Surrey CCC. Each plaque is engraved, quality checked and installed during scheduled installation windows. Supporters receive confirmation and a personalised location reference once their plaque is in place, and replica plaques are also available as framed keepsakes.
Customer service an marketing support
Throughout this project, our dedicated customer service team has managed customer and supporter enquiries, while our marketing team has lent vital support with strategic messaging and campaigns aimed at driving sales.
“We loved the idea of celebrating the supporters of the club, underpinned by a special design to bring together The Legends’ of Surrey CCC. Intaglio Creative have been a fantastic support throughout the project, and we are very pleased with the result.”
The Results
The Surrey Legends’ Wall has delivered:
- A permanent installation recognising the Club’s Greatest XI
- Over 1,000 personalised plaques in its initial phase
- An additional revenue stream
- Continued phased expansion driven by supporter demand
- A structured and repeatable personalised plaque programme
- A strong way for fans to own a presence at the ground.
Fans see their names positioned alongside the players who defined eras at The Oval, reinforcing the connection between club history and those who continue to support it.
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