The Challenge

When Everton FC prepared to leave their beloved home of 133 years, Goodison Park, for the brand-new Hill Dickinson Stadium, they weren’t just building a state-of-the-art football stadium… they were relocating the heart and soul of the club!

The big question? How do you bring thousands of fans with you, not just physically, but emotionally?

This wasn’t just about moving grounds. It was about carrying legacy and memories. Making space for every name, every story, every shared matchday. Creating something fans could one day show their kids and grandkids and say, “Look – that’s ours.”

And if there was a way to celebrate fan pride and generate revenue in the process? Even better. 

The Solution

Enter Intaglio Creative.

We partnered with Everton to create Everton Way – a sweeping walkway made up of more than 36,000 personalised granite stones, each engraved with a fan’s name, message or tribute.

From concept to install, fan orders to final installation and location mapping – we handled it all:

• Looks good and works hard. A design made to impress and built to last through Mersey winds, rain, and relentless matchday footfall.
• Mass personalisation, done right. Over 36,000 stones, each one engraved with care and precision and quality-checked.
• A smooth, branded ordering system. Custom-built and fully skinned in Everton FC colours, complete with secure back-end for seamless order  processing and fulfilment.
• A fan-first experience. Including a locator map so fans can find their exact stone, making the moment personal and unforgettable.
• A little something extra. Replica stones were also available for fans to keep at home, boxed in Everton branding with a choice of certificate.
• Engraved in the UK, start to finish. Every stone was engraved in-house at Intaglio Creative HQ using our precision kit, and installed by our expert local team
• No delays, no drama. We worked closely with stadium contractors and architects to ensure installation hit every milestone and looked exceptional in time for the Hill Dickinson Stadium to welcome fans

The Results

Everton Way isn’t just a physical feature. It’s an emotional landmark. A bold, beautiful welcome that proves this stadium was built with the fans, for the fans. Home fans feel pride. Away fans know they’re undoubtedly on someone else’s turf.

• 36,000+ personalised stones sold.  A powerful show of loyalty, connection, pride, and a smart incremental revenue stream.
• An iconic arrival moment. One of the largest physical personalisation installations in UK Football. Situated directly outside the new iconic home end at Hill Dickinson Stadium, along the whole length of the Southern Concourse, 144 metres in length, it’s impossible to miss. Home fans feel pride. Away fans know they’re undoubtedly on someone else’s turf.
• Delivered flawlessly. On time, on budget, and to an exceptional standard, despite tight timelines and top-tier expectations befitting of a world famous football club.
• Industry buzz. Everton Way is already turning heads and creating conversation. Other clubs are asking questions and Intaglio Creative is firmly on the radar.
  

“This was one of the most meaningful projects we’ve ever taken on. Yes, the scale was massive, but every stone told a personal story and we knew we had to do it justice. I’m incredibly proud of what we’ve delivered, and of the team that made it happen. Seeing fans stop to find their name… that’s what it’s all about.”

— Kevin O’Brien, Director, Intaglio Creative