The Arsenalisation of The Emirates Stadium
Our journey at Armoury Square was a remarkable personalisation project, where we crafted more than 18,000 customised plaques for the esteemed Arsenal Football Club. This endeavour played a pivotal role in transforming the area outside the iconic Armoury Store at the Emirates Stadium. These personalised stones were an integral part of an expansive Arsenalization initiative.
Our team devised a groundbreaking system that enabled thousands of passionate Arsenal supporters to acquire a stone and choose the message they wanted etched onto their enduring granite stone. This project witnessed our dedicated customer service team skillfully handling over 18,000 orders. Meanwhile, our installation team ensured that messages ranging from birthdays, anniversaries, family memories, and even eight marriage proposals were immortalised at Arsenal Football Club as a lasting legacy.