Champions Place, 2012 Olympic Games
Queen Elizabeth Olympic Park
A Celebration of the 2012 Olympics
Intaglio embarked on an exciting collaboration with The London Legacy Development Corporation to commemorate the legacy of the 2012 Olympic Games in a remarkable way with personalised supporter stones.
We invited individuals from around the world to participate in this celebration by acquiring a personalised engraved stone to be featured prominently at the iconic London Stadium, nestled within the Queen Elizabeth Olympic Park. This unique opportunity empowers visitors and fans to etch their personal connection to the Park onto an engraved stone, which will take its place along Champions Place – a path adorned with floor stones at London Stadium.
The Challenge
In partnership with The London Legacy Development Corporation, the British Olympic Association, and the British Paralympic Association, Intaglio was thrilled to present this exceptional opportunity at Champions Place to commemorate the London 2012 Olympic Games. It offered visitors and fans the chance to leave their mark on this historic location by purchasing an engraved stone bearing a personalised message, to be elegantly positioned at Champions Place within London Stadium. These engraved stones enable individuals to create enduring tributes in one of London’s most renowned and beloved venues.
The Solution
This project offered a distinctive experience to visitors, providing them with a choice of four different stone options. It also allowed them to select a logo to accompany their personalised message. The available logos included Queen Elizabeth Olympic Park, Team GB, or Paralympics GB.
Personalised Fan Experience
Four stone choices and bespoke logo options gave visitors more freedom to create something meaningful, while allowing each partner to tailor the proposition to their own audience.
End-to-End Project Delivery
From Wall of Legends design and bespoke e-commerce platform creation to plaque engraving, installation and customer service, every stage was fully supported.
Replica Revenue Opportunities
Replica options created an additional commercial stream, giving supporters another way to own a personal piece of the experience while helping partners increase overall campaign value.
The Results
Every stone underwent meticulous customisation, commemorating a diverse range of Olympic memories and messages of support. Intaglio’s commitment to precision ensured a seamless process for every sale, allowing fans to personalise their stones and receive timely updates.
Furthermore, each supporter was provided with the opportunity to purchase their own personalised replicas to keep at home.
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