Calon y Stadiwm, Welsh Rugby Union
Principality Stadium
A 25th Anniversary Commemorative Wall fit for a National stadium
To mark its 25th anniversary, Principality Stadium appointed Intaglio to deliver Calon y Stadiwm, a permanent commemorative fan wall within the South Stand, positioned between the posts.
The Welsh Rugby Union scheme gave supporters the chance to secure a personalised plaque in one of the most recognisable areas of the stadium, creating a lasting record of fan presence at the heart of the venue.
The Challenge
Principality Stadium required a long-lasting anniversary installation that reflected 25 years of sporting and cultural history while creating a structured supporter engagement programme befitting of a proud national stadium.
The feature needed to sit in a prominent location and align with the scale and reputation of the world-class venue. It also needed to appeal to a broad audience with multiple fanbases, recognising rugby fixtures, major boxing events, concerts and international tournaments hosted over the past two decades.
Commercially, the scheme was designed to operate on an ongoing basis. With multiple plaque sizes, logo options and limited editions available, the ordering and fulfilment process had to be clear, reliable and straightforward to manage.
The Solution
Intaglio designed and delivered the Calon y Stadiwm scheme from concept through to installation.
Smooth fan experience with plenty of choice
A bespoke e-commerce platform was developed to align with the stadium’s branding and anniversary activity. Supporters were able to choose from three plaque sizes, two logo options and limited edition variants before personalising their message online. The sales process was structured to ensure clarity at every stage. Supporters received confirmation of their order and updates once their plaque had been installed, including its exact location within the stadium.
A fitting tribute in timeline form
Each zinc plaque was engraved and installed by Intaglio. The plaques were set into a dedicated wall on the South Stand between the posts. The installation incorporated a timeline highlighting significant moments from the stadium’s history, including Six Nations campaigns, Grand Slam victories, major boxing events, record-breaking concerts and the 2017 Champions League Final.
Extra mementos for fans to keep at home
Replica plaques and presentation certificates were also made available, creating additional revenue streams and providing a lasting keepsake.
“The Calon y Stadiwm initiative is a great way to celebrate the 25th anniversary of the stadium. They will be a reminder of the memorable moments that have been created here and a fitting tribute to the fans who have made this place so special.”
The Results
Calon y Stadiwm generated strong uptake from supporters in the UK and internationally.
Plaques commemorated sporting achievements, personal milestones and shared memories created at the stadium. The programme appealed to rugby supporters as well as those who had attended concerts and other major events.
For Principality Stadium, the scheme delivered:
- A permanent 25th anniversary installation that tells a real story
- An ongoing personalisation and revenue programme
- A scalable e-commerce and fulfilment system
- A visible supporter feature within the stadium
- An opportunity for people to buy into the ‘I was there’ lasting legacy
The wall now stands as a lasting part of the stadium’s identity.
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