Bremner Square, Leeds United
Leeds United
A supporter landmark built around club heritage.
Leeds United appointed Intaglio to deliver the personalised paving scheme at Bremner Square, the public space surrounding the statue of Billy Bremner at Elland Road.
More than a physical addition to the stadium, Bremner Square tells the story of Leeds United. At its centre stands the club’s most celebrated captain, alongside the Leeds United XI as voted for by supporters. Surrounding them, personalised fan stones form a permanent record of those who continue to back the club.
The Challenge
Bremner Square is a key heritage space at Elland Road. The installation needed to respect the prominence of the Billy Bremner statue while integrating the fan voted XI and a large scale supporter paving scheme.
The design had to feel balanced and appropriate to its surroundings. It also needed to accommodate high volumes of personalised stones without compromising layout, clarity or long term durability.
Leeds United required:
- A layout that worked around the statue and heritage elements
- A scalable supporter sales platform
- Accurate engraving across thousands of individual stones
- Coordinated installation within a busy public space
The Solution
Intaglio planned and delivered the Bremner Square scheme from concept through to installation, working closely with the club to ensure the heritage elements and supporter personalisation worked as one cohesive space.
Designed around the statue
The layout was structured to frame the Billy Bremner statue and the fan voted XI, ensuring these heritage elements remained the focal point. Personalised supporter stones were integrated into the wider square in a way that felt considered rather than overlaid.
Fan first processes
Supporters could choose, personalise and secure their stone online. The system was designed to manage high demand while maintaining clarity throughout the ordering journey. Supporters also received confirmation and location details once their stone was in place, making it easy for them to go and see it in the fan zone.
Engraved and installed with care
Thousands of stones were engraved as part of the programme. Each inscription was checked before production and every stone quality checked before installation. Installation was coordinated closely with Leeds United to ensure the square remained accessible and the work aligned with wider stadium operations. The paving was laid to integrate seamlessly with the existing environment.
The Results
Bremner Square now forms a permanent supporter feature at Elland Road.
The scheme delivered:
- A large scale personalised paving installation
- The meaningful integration of the Billy Bremner statue and fan voted XI
- A structured supporter sales platform
- An additional revenue stream for the club
- A permanent feature embedded within a key heritage space
- An opportunity for supporters to secure their own part in this special location
Today, fan names sit alongside the statue of Billy Bremner and the Leeds XI, creating a lasting link between the club’s history and its supporters.
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