AV150 Legacy Wall, Aston Villa
Aston Villa
When a club celebrates 150 years, it’s time to go big!
To mark 150 years, Aston Villa appointed Intaglio to design and deliver a permanent claret and blue fan feature at Villa Park, where supporters could celebrate milestones, honour loved ones and cement their connection to the club.
The Challenge
As part of the club’s 150th anniversary celebrations, Aston Villa wanted to create a new claret and blue landmark where families, friends and generations of fans could come together to mark milestones, honour loved ones and celebrate their lifelong connections to the club.
Located behind the North Stand, the AV150 Legacy Wall required the seamless delivery of a large-scale personalised plaque wall scheme, without placing extra pressure on Villa’s internal teams during a milestone year for the club.
The club needed:
- A design that felt authentically Villa.
- Premium materials built to last… not just for seasons, but for decades.
- A reliable way to manage thousands of personalised inscriptions with accuracy and attention to detail.
- A smooth and easy ordering journey that fans could trust.
- A trusted delivery partner who truly understands how important fan projects are to clubs and their supporters.
The Solution
Located behind the North Stand, the AV150 Legacy Wall needed to feel authentically Villa, operate at significant scale and be delivered without adding pressure to busy internal teams during a milestone year. Intaglio delivered the entire programme end-to-end, combining design, engineering, production, installation and supporter fulfilment into one seamless process.
A design worthy of Villa Park
We created a timeless plaque style in Villa colours using premium zinc plaques, chosen to stand up to weather, time and tens of thousands of matchday visitors. Clean lines, elegant engraving, and a look that feels right at home at Villa Park.
Accuracy at scale & built to grow
Every inscription was checked, engraved and quality inspected. It may be a large-scale project with thousands of pieces, but every plaque represents a personal story, so we treat every plaque with the care and respect it deserves. The Legacy Wall system was engineered for future phases, allowing the club to add new sections and designs as the stadium evolves.
A stress-free fan journey
Fans ordered through a simple, club-branded online platform with instant previews and downloadable ownership certificates, with the option to add a replica plaque as a further memento of this major club milestone. Our fulfilment team handled supporter queries, taking the pressure off Villa’s staff at a busy moment in the redevelopment.
Seamless collaboration
We worked directly with architects, contractors and club departments to ensure installation aligned perfectly with the wider North Stand build.
The Results
A beautiful new landmark that celebrates Villa’s 150-year story and anchors fan pride in a permanent place at Villa Park.
Thousands of plaques sold in the first and second phase, generating strong incremental revenue.
A show-stopping legacy wall designed to remain crisp, readable and impressive for decades to come.
A smooth supporter experience with minimal demand on Villa’s internal teams.
A scalable, future-proofed programme ready for expansion as new phases open.
Fans already see it as a place of belonging – and that’s the real win.
Phase Three of the scheme is now open, and the installation is ongoing.
See https://legacywall.avfc.co.uk/#/book/select-products for more details.
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