Projects

Goodison Park Seats, Everton Football Club

Everton Football Club

Turning a historic stadium into something fans could take home

Following Everton’s move to Hill Dickinson Stadium from Goodison Park, the Goodison Park seat programme gave supporters the opportunity to take a genuine piece of the club’s history home with them.

Project type
Memorabilia scheme
Units
15,000
Project sector
Football

The Challenge

Goodison Park had been home to Everton Football Club for generations and is filled with memories for tens of thousands of supporters.

As the club prepared for its move, there was an opportunity to create a scheme that:

  • Gave supporters the chance to own a genuine piece of the club’s history
  • Managed the scale and logistics of removing and redistributing thousands of seats
  • Delivered a high-quality, authentic product worthy of the emotional connection fans have with the ground
  • Generated meaningful revenue during a major period of change
Goodison Park

The Solution

We designed and delivered a full sports memento scheme centred around the sale of original Goodison Park seats.

Working closely with Everton FC, we managed the process end-to-end, from seat removal through to cleaning and fulfilment.

Seats were carefully removed, processed and prepared to ensure quality and consistency, before being packaged in branded presentation boxes. Each item was accompanied by a certificate of authenticity, reinforcing its connection to the club and the stadium.

The scheme balanced:

  • Emotional value for supporters
  • Practical delivery at scale
  • A seamless experience for both the club and its fans

By combining operational precision with thoughtful presentation, the programme turned a complex logistical exercise into a compelling supporter offer.

The Results

  • 15,000 Goodison Park seats sold, demonstrating strong supporter demand
  • A significant new revenue stream generated during the stadium transition
  • Strong engagement from supporters looking to own a piece of club history
  • A large-scale fulfilment programme delivered efficiently and accurately

The programme showed how a stadium move can be more than a logistical milestone, it can become a powerful opportunity to connect with fans and create lasting value.

Seats are no longer available to purchase, but if you’re considering a memorabilia scheme like this for your club, you can explore the FAQs on the e-commerce site to see how it works from a fan perspective: https://goodisonseats.evertonfc.com/#/faq

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