Projects

Heritage Wall, Wakefield Trinity

Wakefield Trinity

Wakefield Trinity Heritage Wall: A New Chapter at Belle Vue

Following the success of the club’s 150th Anniversary plaque scheme, Wakefield Trinity has launched the new Heritage Wall, giving supporters another opportunity to leave a permanent message at Belle Vue.

Project type
Wall installation
Project sector
Rugby League

The Challenge

Wakefield Trinity wanted to build on the momentum of its previous anniversary scheme while aligning with the wider redevelopment of Belle Vue.

The new installation needed to:

  • Sit naturally within an evolving stadium environment
  • Capture renewed supporter demand and incremental revenue
  • Build a meaningful connection with fans
  • Operate as a structured and scalable sales programme
  • Deliver a smooth retail and fulfilment journey from day one

This was about sustaining momentum, not starting from scratch.

The Solution

Intaglio designed and delivered the Heritage Wall as a fully managed personalised plaque scheme, working alongside Wakefield Trinity.

Designed for the new Belle Vue

The installation was developed to complement the redevelopment works, creating a visible and permanent supporter feature within the refreshed stadium environment.

Structured for supporters

A dedicated online sales platform enables fans to personalise their plaque with a name, dedication or message. Supporters can also purchase replica keepsakes, extending the scheme beyond the physical wall.

Managed end-to-end

Intaglio oversees personalisation data, production, installation and supporter fulfilment, ensuring a consistent and reliable programme for the club.

The Results

The Heritage Wall scheme is now live and open to supporters.

The scheme is actively selling, with personalised plaques and replica keepsakes available to purchase online as part of Wakefield Trinity’s ongoing redevelopment of Belle Vue.

Full case study coming soon.

Explore the live site:
https://funditnow.co.uk/wakefieldtrinitywall/book/select-products

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