Projects

Upon This Rock, Peterborough United

Peterborough United

A supporter feature designed to move with the club.

Peterborough United appointed Intaglio to deliver Upon This Rock, a personalised engraved stone scheme created to celebrate supporter identity and embed fan presence at the heart of Weston Homes Stadium. The scheme is part of a fundraising initiative, with 10% of the net proceeds from the purchase of any regular or large stone being donated to the Tommy Robson Statue Fund.

Project type
Floor installation
Project sector
Football

The Challenge

Peterborough United wanted to create a heritage feature that offered supporters a meaningful way to mark their connection to the Club.

The Club required:

  • A design rooted in identity and heritage
  • A flexible installation approach
  • A clear and reliable supporter ordering process
  • High quality materials built to last

The Solution

Working closely with Peterborough FC, Intaglio designed and launched Upon This Rock and continues to deliver the programme as it grows.

The Results

Still a live project, so far Upon This Rock has delivered strong engagement, offering a meaningful way for fans to mark their connection to the Club while creating ongoing commercial value. It has:

  • Strengthened supporter engagement
  • Opened new retail and gifting opportunities through replicas and certificates
  • Generated additional revenue for the club

Each stone represents a personal story, together forming a collective tribute to generations of Posh supporters. See a POSH stone being made when club mascot Peter Burrow visited Intaglio.

Explore the scheme: uponthisrock.theposh.com