What We Did
- Design of scheme around Club narrative
- Bespoke E-commerce Website and Sales Platform
- Engraving and installation of all Plaques
- Customer service support on all enquiries
Key Numbers
- Ongoing Scheme with MCC spanning over 3 years
- 5,000 + Sales
- 2 sizes of plaques, 3 positions, recognising MCC members and non-Members separately.
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How We Did It
The Intaglio team crafted an exclusive storyline to honour the 100 most significant milestones at the Home of Cricket, meticulously chosen by MCC Members. This narrative seamlessly blends images and text, expertly etched onto zinc plaques that serve as a central motif running along the wall.
To date over 3,000 zinc plaques have been personalised by cricket fans across to globe to share their fondest memories, commemorate births, weddings and anniversaries. The team at Intaglio have ensured a smooth process for over 5,000 sales so that fans can select, personalise their plaque and after each installation be updated with a detailed reference to where their plaque is located. The scheme is ongoing and since launch in 2021 continues into 2024.
In addition to securing a stone at the Home of Cricket, supporters had the added privilege of acquiring a replica plaque. These replicas are presented in MCC Member and Non-Member branded sleeves, offering extra mementos, along with the choice of a personalised A4 presentation certificate of authenticity. Each one of these replicas were designed and fulfilled by Intaglio Creative.
The initial phases of the Father Time Wall were met with overwhelming enthusiasm and installed in summer 2021, spring 2022, and spring 2023. Now, the fourth phase is available for purchase, with plans for installation in spring 2024.
