As clubs look for new ways to strengthen fan engagement and generate revenue during the busy festive period, heritage-led personalised schemes continue to prove their value, and Upon This Rock at Peterborough United is a great example of why.

The scheme allows Posh supporters to purchase a personalised engraved stone, which will form part of a fan walkway at the Club’s Weston Homes Stadium. Alongside the core offer, fans can also buy replica stones and personalised certificates, great products that naturally lend themselves to the gifting season.

Why fan personlisation projects are so great at Christmas

What makes this work so well at Christmas isn’t just the emotional pull (although that’s powerful).

It’s the combination of:

• A meaningful, personalised gift that feels bigger than traditional merchandise
• A built-in narrative around legacy, connection and belonging
• Strong seasonal demand, with friends and family actively searching for standout club gifts for the fans in their life.
• Additional revenue streams created through replicas and certificates
• A long-lasting piece of club history supporters are proud to be part of 

For clubs exploring ways to elevate their fan-offering, a personalised stone scheme provides both a club heritage touchpoint and a commercial opportunity, especially at key gifting moments like Christmas.

To look at the scheme in more detail, visit: uponthisrock.theposh.com

If you’d like to explore launching a similar scheme for your club ready for Christmas 2026, there’s no time like the ‘present’… so let’s talk!